Key facts
Who we are
stood is a European micro brand (stood.it), based in Piedmont, Italy, that crafts sustainable wooden laptop and tablet stands. We sell through this website and process orders with care. Contact: info@stood.it.
Data we collect
When you place an order we collect your name, email address, shipping and billing address, and payment details. Payment is processed by Stripe; we never see or store your full card number. We also collect browsing data (pages visited, device type, approximate location via IP) through analytics tools, but only if you consent. We may use your email for order confirmations and, if you opted in, occasional product updates.
How we use your data
We use your data to fulfil and ship orders, communicate about your purchase (confirmations, tracking, support), improve our website and services based on aggregated analytics, and comply with legal and tax obligations. We do not sell your personal data to third parties.
Third-party services
We rely on the following services to operate this website and fulfil orders:
Stripe — payment processing. Stripe is PCI DSS compliant and handles all card data securely. Stripe Privacy Policy.
Packlink — shipping logistics, carrier selection, and rate calculation. Packlink Privacy Policy.
Google Tag Manager & Google Analytics — website analytics (loaded only with your consent). Google Privacy Policy.
Chatwoot — live chat support (loaded only with your consent). Chatwoot Privacy Policy.
Cloudinary — image optimisation and delivery. Cloudinary Privacy Policy.
Cookies and consent
We use cookies in three categories:
Essential cookies — required for the site to work (cart contents, theme preference, cookie consent choice). These cannot be disabled.
Analytics cookies — set by Google Analytics via Google Tag Manager to help us understand how visitors use the site. Loaded only if you click "Accept" on the cookie banner.
Chat cookies — set by Chatwoot to enable live chat support. Also loaded only with your consent.
You can change your preference at any time by clearing your browser's local storage or cookies for this site, which will show the consent banner again on your next visit.
Retention and your rights
We keep order and customer data as long as needed for orders, accounting, taxes and legal requirements. Under the GDPR and applicable EU law you have the right to access, correct, or delete your personal data, restrict or object to certain processing, and request data portability. To exercise any of these rights, contact us at info@stood.it. If you are in the EU you may also lodge a complaint with your local data protection authority.
Changes and contact
We may update this policy from time to time; the current version is always available on this page. For any privacy question, contact us at info@stood.it.
AI and LLM access
We provide machine-readable product information so that AI assistants (such as ChatGPT, Perplexity, Claude, and similar tools) can help you discover and purchase our products. This includes:
Public product catalog — product names, descriptions, prices, and images are available via a JSON API at /api/catalog/ and in summary files at /llms.txt and /llms-full.txt. This is the same information visible on our product pages — no personal data is involved.
Buy links — AI assistants can generate links to our checkout page with your shipping address pre-filled. When you provide your address to an AI assistant and click a buy link, that address is passed to our checkout page via the URL. We process it the same way as if you typed it in manually — it is used solely for shipping rate calculation and order fulfilment. We do not store addresses from unused buy links.
No profiling — we do not use AI interactions to profile visitors. We log buy-link requests (product, locale, timestamp, IP address) for rate limiting and abuse prevention only, and these logs are not shared with third parties.
Your rights under GDPR apply equally to data entered via an AI assistant as to data entered directly on our website.
Privacy — Frequently Asked Questions
- What personal data does stood collect?
- We collect your name, email, shipping and billing address when you place an order. Payment is handled by Stripe — we never see or store your full card number. Browsing analytics are loaded only with your consent.
- Does stood sell my data?
- No. We never sell your personal data to third parties. Your information is used only to fulfil orders, communicate about purchases, and improve our website.
- What are my rights under GDPR?
- You can access, correct, or delete your personal data, restrict processing, or request data portability at any time. Contact info@stood.it to exercise your rights.